Well hoo-rah synchronicity! Alice sent in a request last month for VINTAGE Coca-Cola nails: right up my alley. I’ve got a lot of books sitting around here, but one of my favorite bundles is the collection of old advertising books, arranged by decade. You want to understand the mode of an era, check out their ads. It’s the style, the font, the colors, all of it — it lights my brain up and I adore it, especially seeing the cyclical nature of it all.
So I started off with a two coat base of Essie Russian Roulette. Look, I know I talk some Essie smack. A lot of their formulas/colors drive me bonkers with the ever-so-careful three coat necessity of it all (my friend even joked yesterday that a bottle of Essie she’d borrowed was, shocker of shockers, good to go in two coats). It’s a personal preference thing and I admit that I’ll look for another brand’s color before I pull an Essie off the shelf. But we’re in the middle of reorganizing everything around here (finally had to bite the bullet and buy the nail stuff it’s own cabinet, ack), and this Essie Russian Roulette was eye-level on the case and just about right for Coke red, so I went with it. Glad I did, because this was one of the Essie’s that I like. Rich, red, and only took an hour to dry this time (see, that’s where Essie loses me, a lot of other polishes would’ve been good in 20… but whatever, I was going to be up all night working anyway).
Once that set, I launched in with the acrylic paint to add the Coke artwork on each nail. And yes, I know I totally skipped doing the logo on both of the bottles; this logo is TOUGH, and getting it right on my ring finger took forever, so for the other two bottles I just sort of gave the impression of logo placement. My favorite is probably the index though, just because the character is so… weird.
He’s the Bottlehead Boy and just comes off slightly maniacal, with the green (in my printed version) and white hair and everything. You just don’t see ads like this anymore. And there’s something about the glass bottle too — not that my city can even recycle glass at this point (the distance it would take to transport the glass to be recycled is more expensive than the return, New Orleans has just taken a wash on the glass issue — which is a bummer, because we drink/consume more glass than most everybody else //digression), but there’s something about the feel and experience of drinking from a cold glass bottle vs. an aluminum can that makes a soda/pop/coke/soda-pop that much better.